Stacey Federoff
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facebook and facebook live

At the Pittsburgh Business Times, I created weekly Facebook Live videos to connect readers with reporters in a personal way focused on the print product's cover story or events hosted by the publication.
  • Up to about 800 views for each video
  • 22 percent increase in followers since then​
For the Ellwood City Ledger, I focused on creating more engaging posts, especially using graphics that I created. 
  • 538 percent increase in its reach
  • 40 percent jump in its followers
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Instagram

Throwback thursday​

At the Beaver County Times, I revived the dormant Instagram account and increased followers by 32 percent. I wanted to highlight the good work of the staff photographers and use resources the Times had on-hand, like the glossy prints of photos from the late '80s and early '90s in the library archive. So, I started a #ThrowbackThursday feature, later adapted for the print product as "Flashback Friday", spread across the front page of the Local section every week.
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Former @steelers player @brett_keisel_ jokes with @quaker_valley kindergarten teacher Andrea Croft after a presentation for her as a "Leader in the Classroom" with a $1,500 check on Thursday, Dec. 1, 2016, at Edgeworth Elementary School. | □@lorenzipic □@katschaeffer

A post shared by Beaver County Times (@timesonline) on Dec 2, 2016 at 1:53pm PST

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#ThrowbackThursday: Sidney Jones, Troy "Weewee" Sly and Frank Abercrombie breakdance in 1984. Members of the Cosmic Clashes dance group were between ages 13 and 16 from the Aliquippa area and had performed at a skating rink, in clubs and sometimes out on the street. After movies like "Flashdance," "Breakin'," and "Beat Street," #breakdancing made its way to Beaver County and was featured in The Times on May 6, 1984. Thirty-three years ago, reporter Karen Ferrick interviewed the Moon Breakers and the Cosmic Clashes from Aliquippa. Breakdancing classes were even offered at the Beaver County YMCA for elementary age #dancers to adults. Sometimes, breakdancing helped resolve conflicts: "Yeah, they've been rapping and #dancing instead of fighting for a while," said Brian Cureton of the Cosmic Clashes. #tbt | □ The Times files | Link in bio to more photos and clips of the story.

A post shared by Beaver County Times (@timesonline) on May 18, 2017 at 6:40am PDT

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#ThrowbackThursday: Mike Clancy, left, of Shippingport and John Forster of Beaver performed barefoot skiing in 1991 at the Beaver County River #Regatta. This weekend, the Bridgewater festival features an Anything That Floats race, in a tradition that goes all the way back to at least 1980, when an Alexander Graham Bell-themed entry came in second place. Another contest returning this year is the fishing derby, which Chris Hoffman, 9, of Rochester holding Nicky Macuga, 5 months, of New Brighton participated in 1980 as the youngest entrant. One that has not returned recently, however, is the #lumberjack competition, which Steve Marshall of Ellwood City sawed his way through in 1991. #tbt | □ The Times files | Link in bio to more photos and archive clips.

A post shared by Beaver County Times (@timesonline) on Aug 17, 2017 at 6:05am PDT

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A northern #cardinal rests on a limb on Monday, Jan. 30, along Hollow Road in Wayne Township. | □ @lorenzipic

A post shared by Beaver County Times (@timesonline) on Jan 31, 2017 at 6:01am PST

Instagram stories

For Instagram Stories, I would go out on assignment and shoot packages using stand-up intros and outros, emojis and stickers, text and source interviews, all in 15-second vertical-video clips that fit the format.

Check out a couple examples:

live tweets

I have always maintained an active, engaged professional Twitter account, where I share links for my stories, but also behind-the-scenes coverage and looks into the newsroom, extra photos and videos from stories that I'm reporting or editing. I enjoy live tweeting events, including professional development workshops and panel discussions to give readers who couldn't be there live a little taste of what was happening with the hope that it encourages them to attend the next event.

Click on the first tweet in these series to see the rest of the related messages, sent out in threads:

.@ErikOpenRecords gets right down to business about #RTK: All state & local government records are *presumed* to be public -- unless under 30 exceptions, plus those in other laws like HIPPA and FERPA, attorney-client privilege & those sealed by courts. pic.twitter.com/sZQAyFJvVB

— PointParkCMI (@PointParkCMI) October 1, 2019

Ready for the program to get underway at #PBTPresents: Women in the Workplace event at @RiversClub. pic.twitter.com/78TbjglxgY

— Pittsburgh Business Times (@PghBizTimes) March 27, 2018

Here at @heinzfield for a preview of this weekend's @Topgolf_Crush pic.twitter.com/LrJNZVaCcb

— Stacey Federoff (@PBT_Stacey) June 7, 2018

Photos, videos and web design

​I have also shot and edited photos, video and audio for my professional and student work in addition to creating or managing several web and graphic design projects.
My event coverage photos are featured in the Center for Media Innovation social media posts, monthly newsletters and annual report. See pages 20-21, 30-34 for examples of my photography work.

Additionally, I managed the practicum student who designed the annual report, then conceptualized presenting the report in a flippable digital format, which I researched, implemented and distributed to the CMI's constituents.

CMI 2020 Annual Report
For the three-day intensive Keystone Multimedia Workshop, hosted by Penn State, I chose the subject matter, interviewed, shot and edited this video about Carnegie Mellon start-up TalkMeUp and its founder JJ Xu (left). I then edited it, and added music and captions to the original version to be used during my marketing internship at CMU's Tepper School of Business (right).

Owning Your Own Happiness from Stacey Federoff on Vimeo.

Owning Your Own Happiness (Social Media Version) from Stacey Federoff on Vimeo.

For my graduate-level multimedia production class at Point Park University, I used interviewed Center for Media Innovation director Andrew Conte about his Media Oasis Project. For the video, I shot it using three-point lighting, then edited it, adding music, lower-third graphics and Broll.

Media Oasis Project empowers young people in McKeesport from Stacey Federoff on Vimeo.

For Web design class at Point Park University, I organized, designed and developed a website for the nonprofit community service project West Newton Avenue of Flags, which I co-chair every May. I took all of the photos and wrote all of the web copy used on the site.
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Got an idea for a project using social media? Contact me!
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